Andie Swim Lounge Launch
Andie Swim is an inclusive luxury swimsuit company that contracted direct growth marketing services during my time at Ampush. This promotion's purpose was to drive sales and boost engagement for a new line of lounge products.
Concept and Strategy
The design strategy for this product launch was to utilize known best practices quantified from A/B testing of past sales and promotions across Facebook and Instagram's platforms. I worked alongside our marketing team, and our solution was a series of ads that pushed the tactile luxury of the launch, YouTube ads utilizing Andie's advertising footage, and gift-themed ads since the launch was occuring before the holiday season.
Outcomes
The launch was met with high engagement and click-through rates during the campaign, with static ads being the top performers, and eased off after Andie's next product launch.
